Brother Menelik Ebna la-Hakim – otherwise known as Av – is a musician, writer, webmaster, promoter, producer and co founder of hulkhatetimetravel.com. This eclectic web ’zine offers Av a way to comment on his creative environs, as well as promote and support the community he lives and breathes – Worcester.
How it began was simple. Av met Reviresco at their day job, and soon a constant conversation revolving around music and pop culture flowed between them. “We connected deeply on that,” Av recalls. “It’s rare meeting someone who you can speak with on N.W.A one minute then Cat Stevens the next. One day I proposed to Rev that we start documenting these conversations online. We felt like we had something to say, so we started the magazine. It was our way to express ourselves, and we realized a lot of people wanted to hear what we have to say.”
With the other members of the HHTT Brain Trust – XXL Lex Luthor and T to name the major players – Hulk Hate Time Travel produces video segments that showcase Worcester through interviews with local movers and shakers, daily blogs, random postings and more. Plus, HHTT lends its services to 91.3 WCUW Selective Hearing each week, forming a partnership that incorporates their extensive knowledge of music and raw personality on air.
As Hulk Hate Time Travel evolves, so do the gentlemen who pull it together each week. Rev is known as the man behind the music, unearthing the latest single or underground banger for the crew. “It’s funny cause one day he will hit you with some Wu then next day Marvin Gaye,” shares Av.
Lex boasts lead editor status on the Hulk Hate Time Travel totem pole, and is Av’s co-host on 91.3 Selective Hearing along with T and another of the HHTT posse, Yohon DI. “Lex and I have a very similar journalistic approach which seems to always spark some good ol’ controversy,” says Av.
T is the owner of Da’Kitchen, HHTT’s in-house studio, handles all artist development and also contributes editorially. T is also the other half of Cocaine Robots – a Worcester-based hip-hop group that Av shares the mic with – as well as head director for HHTT.
Hulk Hate Time Travel is serious business for those involved, a true means to communicate the vibe and efforts of Worcester-area musicians and other creative types. “The goal is to be taken as a serious periodical,” explains Av. “We want to be the source for hip-hop/pop culture in this city, and I think we are establishing that.”
With anywhere from three to 6,000 hits daily and 1,500 subscribers, HHTT is on its way. “It’s funny, ’cause I remember being happy to get 30 hits a day when we started. Now it has become something bigger than we ever would imagine,” Av says.
The variety, honesty and down-home attitude of Hulk Hate Time Travel is what drives the site, and it’s gaining legions of fans. This crew tells it like it is, shares what it knows, and exposes creativity at every turn. What does that mean for you? “That means you can trust in us,” Av insists. “A lot of hip-hop sites may not do a classic review on a movie like Teen Wolf, but HHTT does. We are not afraid to say what we like. I mean, who else do you know who can speak on Public Enemy and hoverboards with such flair?”
Any DJs, producers, MCs or artists who want to have their material showcased or reviewed should contact the HHTT crew at firstname.lastname@example.org -Doreen Manning of Worcester Magazine