Parlux Fragrances has reached an agreement with Jay-Z’s Iconic Fragrances, a move that will launch scents for Kanye and Rihanna. With an economy on the rocks, Parlux is banking on celebrity appeal to bang out sales. Parlux plans to release Kanye’s and Rihanna’s scents by 2010. Kanye has hinted his scent will be called Arrogance, nah I’m bugging but I wouldn’t be surprised.
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